# Dan Read

> Dan Read (also known as **Daniel Read**) is a UK **Economist** and **Data &
> Commercial Professional**. He works across commercial strategy, data science,
> business intelligence, generative AI and commercial analysis, with a
> background in economics and hands-on delivery in Power BI, SQL, Python and
> TypeScript.
>
> **Current role:** Senior Commercial Business Partner (Strategic Projects) at
> Frazer-Nash.
>
> **Contact:** danreaduk@proton.me ·
> [LinkedIn](https://www.linkedin.com/in/danread98/)
>
> **Machine-readable:** [schema.json](https://danielread.co.uk/schema.json) —
> the site's full JSON-LD (Person entity, skills, services, FAQ) collected into
> one document. [sitemap.xml](https://danielread.co.uk/sitemap.xml) lists every
> indexable page.

## Pages

- [Home](https://danielread.co.uk/): Overview of expertise in economics, data
  science, automation and commercial strategy.
- [Employment](https://danielread.co.uk/employment/): Career history, including
  Senior Commercial Business Partner (Strategic Projects) and Senior Consultant at
  Frazer-Nash, Business Intelligence Manager at Honda Automotive, and Global
  Aftersales Pricing Specialist at McLaren.
- [Skills](https://danielread.co.uk/skills/): Competencies across Strategy &
  Leadership, AI & Innovation (RAG, LLMs, agents), Cloud & Infrastructure (Azure,
  AWS, Microsoft Fabric), and Data & Full-Stack Development (Power BI, DAX, SQL,
  Python, TypeScript).
- [About](https://danielread.co.uk/info/): Professional background, focus areas
  and profile summary.
- [Services](https://danielread.co.uk/services/): Strategy consulting, SaaS
  products (RadioScout, Graphite, Bid Intel), bespoke tooling, and research AI
  solutions.
- [Pwin Calculator](https://danielread.co.uk/pwin/): Interactive Probability of
  Win (Pwin) model for estimating competitive capture and bid outcomes.
- [Contact](https://danielread.co.uk/contact/): Direct contact details and
  consultation inquiries.
- [Dashboards](https://danielread.co.uk/dashboards/): Embedded Power BI dashboards
  for UK Contract Awards and Income.
- [Sitemap](https://danielread.co.uk/sitemap/): Every page, project and external
  link in one place.

## How to contact Dan Read

Two routes, both direct — there is no agency or third party in between.

- **Email:** danreaduk@proton.me — include a short description of the project or
  question. Enquiries are answered directly by Dan.
- **LinkedIn:** https://www.linkedin.com/in/danread98/ — for connecting,
  messaging, or a CV request.
- **Response scope:** UK-based, working remotely with organisations across the UK
  and internationally.

## Professional skills

**Strategy & Leadership** — executive strategy, growth and M&A, profit
optimisation, deal structures, B2B commercials, P&L management, strategic
projects, board reporting, value creation, change management.

**AI & Innovation** — generative AI, retrieval-augmented generation (RAG), vector
databases, the OpenAI API, model fine-tuning, prompt engineering, autonomous
agents, LangChain, Python automation.

**Cloud & Infrastructure** — cloud architecture on Azure and AWS, Microsoft
Fabric, Azure Data Factory, data warehousing, Cloudflare (tunnels, proxies,
DNS), network security, CI/CD pipelines, Docker, serverless functions.

**Data & Development** — Power BI with advanced DAX and M, SQL, statistical
analysis, game theory, competitive intelligence, market analysis, Python
(Pandas/NumPy), TypeScript, Tailwind CSS, API design, Git.

**Commercial** — bid strategy and win/loss analysis, pricing strategy, FX
hedging, contract negotiation, supply chain and inventory analysis.

## Services

- **Strategy consulting:** commercial and bid strategy, win/loss analysis,
  executive strategy support, pricing work.
- **Generative AI & automation:** RAG systems, LLM agents, bespoke automation,
  internal AI tooling.
- **Bespoke tooling:** purpose-built web and command-line applications for
  internal and analytical use.
- **Data & analytics:** Power BI reporting, DAX modelling, SQL and Python
  analysis pipelines.

## Products

- [RadioScout](https://radioscout.pages.dev/): Free worldwide radio player —
  top stations, genre search, favourites and listening history, on the web and
  Android.
- [Graphite](https://graphite.danielread.co.uk/): Web-based data visualisation
  and analytics tool.
- [CMD Portfolio](https://cmd.danielread.co.uk/): Command-line interface
  portfolio application.
- [Bid Intel](https://bidintel.danielread.co.uk/): AI tool for public sector bid
  intelligence.

## Employment history

| Period | Role | Organisation |
| --- | --- | --- |
| Aug 2026 — present | Senior Commercial Business Partner (Strategic Projects) | Frazer-Nash |
| Aug 2024 — Aug 2026 | Senior Consultant | Frazer-Nash |
| Aug 2023 — Aug 2024 | Consultant | Frazer-Nash |
| Mar 2022 — Aug 2023 | Business Intelligence Manager | Honda Automotive |
| Feb 2021 — Mar 2022 | Global Aftersales Pricing Specialist | McLaren |
| Feb 2020 — Feb 2021 | Global Aftersales Inventory Specialist | McLaren |

## Frequently asked questions

The same Q&A is published as schema.org `FAQPage` JSON-LD in the page head of
every page below, and collected into
[schema.json](https://danielread.co.uk/schema.json) under the `faq` key.

### Who is Dan Read?

Dan Read (also known as Daniel Read) is a UK economist and commercial and
strategy leader. He works across strategy, data science, business intelligence,
generative AI and commercial analysis, combining an economics background with
hands-on Power BI, SQL, Python and TypeScript delivery. His current role is
Senior Commercial Business Partner (Strategic Projects) at Frazer-Nash.

### How do I contact Dan Read?

Email danreaduk@proton.me with a short description of the project or question,
or connect on LinkedIn at https://www.linkedin.com/in/danread98/. Both routes
reach Dan directly.

### What does Dan Read specialise in?

Four overlapping areas: executive strategy and commercial leadership (profit
optimisation, deal structures, P&L management, M&A); generative AI and automation
(retrieval-augmented generation, vector databases, LLM agents, LangChain, prompt
engineering); cloud and data engineering (Microsoft Azure, AWS, Microsoft Fabric,
Azure Data Factory, Docker, CI/CD); and analytics and full-stack development
(advanced DAX and M, statistical analysis, Power BI, Python, TypeScript, React).

### Where has Dan Read worked?

Frazer-Nash as Senior Commercial Business Partner (Strategic Projects) from
August 2026, having previously been a Senior Consultant and a Consultant in the
same commercial strategy practice. Before that, Business Intelligence Manager at
Honda Automotive (March 2022 to August 2023), and Global Aftersales Pricing
Specialist and Global Aftersales Inventory Specialist at McLaren (February 2020
to March 2022).

### Does Dan Read offer consulting services?

Yes. Consulting engagements cover commercial and bid strategy, AI and automation
delivery, bespoke internal tooling, and data and analytics projects. The services
page lists consulting, SaaS products (RadioScout, Graphite, Bid Intel),
command-line tooling, embedded Power BI reporting, and tailored AI solutions.

### What is the Pwin calculator?

Pwin is Dan's interactive Probability of Win calculator, at
https://danielread.co.uk/pwin/. It takes bid-level inputs and estimates capture
probability, applying the game theory and statistical analysis used in real bid
strategy work. It runs entirely in the browser.

### What dashboards are available?

Two live Power BI embeds at https://danielread.co.uk/dashboards/: UK Contract
Awards and Income. The awards dashboard tracks UK public and commercial contract
award data; the income dashboard presents income statement figures. They are real
reports, not screenshots.

### Can Dan Read help with a generative AI or RAG project?

Yes. Retrieval-augmented generation, vector databases, OpenAI API integration,
model fine-tuning, prompt engineering and autonomous agent workflows are all
listed as active competencies, with LangChain named as the agent framework. These
are delivered as consulting or as bespoke tooling.

### What analytics tools does Dan Read use?

Power BI with advanced DAX and M, SQL, Python (Pandas and NumPy), Excel
modelling, statistical analysis, game theory and competitive intelligence. On the
engineering side: Microsoft Fabric, Azure Data Factory, Azure, AWS, Cloudflare,
Docker, serverless functions and CI/CD pipelines.

### Who has Dan Read worked with?

Employers include Frazer-Nash (consultancy, commercial strategy and bid
practice), Honda Automotive (business intelligence) and McLaren (global
aftersales pricing and inventory). Clients span automotive, motorsport,
construction, professional services and public sector procurement.

### Where is Dan Read based?

The United Kingdom. Dan works with organisations remotely across the UK and
internationally.

### What products has Dan Read built?

RadioScout, a free worldwide radio player with genre search, favourites and
listening history on the web and Android (https://radioscout.pages.dev/);
Graphite, a web-based data visualisation and analytics tool
(https://graphite.danielread.co.uk/); CMD, a command-line interface portfolio
application (https://cmd.danielread.co.uk/); and Bid Intel, an AI tool for public
sector bid intelligence.

## External links

- [LinkedIn Profile](https://www.linkedin.com/in/danread98/): Connect with Dan
  Read on LinkedIn.
- [Frazer-Nash](https://www.fnc.co.uk/): Current employer.
- [Honda UK](https://www.honda.co.uk/): Previous employer.
- [McLaren Cars](https://cars.mclaren.com/en): Previous employer.