Question 1

Who is Dan Read?

Accepted Answer

Dan Read (also known as Daniel Read) is a UK Economist and Data & Commercial Professional specialising in strategy, data science, AI and commercial analysis. He combines an economics background with hands-on Power BI, SQL, Python and TypeScript delivery. His current role is Senior Commercial Business Partner (Strategic Projects) at Frazer-Nash.

Question 2

How do I contact Dan Read?

Accepted Answer

Email danreaduk@proton.me with a short description of the project or question, or connect on LinkedIn at https://www.linkedin.com/in/danread98/. Both routes reach Dan directly. There is no agency or third party in between.

Question 3

What does Dan Read specialise in?

Accepted Answer

Four overlapping areas. Executive strategy and commercial leadership, covering profit optimisation, deal structures, pricing strategy, P&L management and M&A. Generative AI and automation, covering retrieval-augmented generation, vector databases, LLM agents, LangChain and prompt engineering. Cloud and data engineering, covering Microsoft Azure, AWS, Microsoft Fabric, Azure Data Factory, Docker and CI/CD, alongside systems engineering and architecture. And analytics and full-stack development, covering advanced DAX and M, statistical analysis, Power BI, Python, TypeScript and React. Across all four: data, commercials, pricing, strategy and P&L optimisation.

Question 4

Where has Dan Read worked?

Accepted Answer

Frazer-Nash as Senior Commercial Business Partner (Strategic Projects) from August 2026, having previously been a Senior Consultant and a Consultant in the same commercial strategy practice. Before that, Business Intelligence Manager at Honda Automotive (March 2022 to August 2023), and Global Aftersales Pricing Specialist and Global Aftersales Inventory Specialist at McLaren (February 2020 to March 2022).

Question 5

Does Dan Read offer consulting services?

Accepted Answer

Yes. Consulting engagements cover commercial and bid strategy, strategy leadership and creation, AI and automation delivery, bespoke internal tooling, and data and analytics projects. The services page lists consulting, SaaS products (RadioScout, Roadworthy, Graphite), command-line tooling, embedded Power BI reporting and tailored AI solutions.

Question 6

What is the Pwin calculator?

Accepted Answer

Pwin is Dan's interactive Probability of Win calculator, at https://danielread.co.uk/pwin/. It takes bid-level inputs and estimates capture probability, applying the game theory and statistical analysis used in real bid strategy work. It runs entirely in the browser.

Question 7

What dashboards are available?

Accepted Answer

Two live Power BI embeds at https://danielread.co.uk/dashboards/: UK Contract Awards and Income. The awards dashboard tracks UK public and commercial contract award data; the income dashboard presents income statement figures. They are real reports, not screenshots.

Question 8

Can Dan Read help with a generative AI or RAG project?

Accepted Answer

Yes. Retrieval-augmented generation, vector databases, OpenAI API integration, model fine-tuning, prompt engineering and autonomous agent workflows are all listed as active competencies, with LangChain named as the agent framework. These are delivered as consulting or as bespoke tooling.

Question 9

What analytics tools does Dan Read use?

Accepted Answer

Power BI with advanced DAX and M, SQL, Python (Pandas and NumPy), Excel modelling, statistical analysis, game theory and competitive intelligence. On the engineering side he works with Microsoft Fabric, Azure Data Factory, Azure, AWS, Cloudflare, Docker, serverless functions and CI/CD pipelines.

Question 10

Who has Dan Read worked with?

Accepted Answer

His employers are Frazer-Nash (consultancy, commercial strategy and bid practice), Honda Automotive (business intelligence) and McLaren (global aftersales pricing and inventory). His clients span automotive, motorsport, construction, professional services and public sector procurement.

Question 11

Where is Dan Read based?

Accepted Answer

The United Kingdom. Dan works with organisations remotely across the UK and internationally. Get in touch by email or LinkedIn to discuss a project.

Question 12

What products has Dan Read built?

Accepted Answer

RadioScout is a free worldwide radio player with genre search, favourites and listening history on the web and Android (https://radioscout.pages.dev/). Roadworthy is a free UK motoring companion with MOT history, tax checks, failure prediction and garage tracking (https://stayroadworthy.co.uk/). Graphite is a web-based data visualisation and analytics tool (https://graphite.danielread.co.uk/). CMD is a command-line interface portfolio application (https://cmd.danielread.co.uk/).